J.H.Hale Fruit Catalogs, 1897

20 Jun

The blue ad seems pretty creative for its time in that the image wraps around the cover, creating intrigue that urges the consumer to flip it over. It was pretty out-of-the-box thinking compared to  what everyone else was doing in the late 1800s.

Hop inside the post and let me know what you think!Images via the Smithsonian Institution Libraries.

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