Here is another great photo back made for the studio Fratelli D’Alessandri in the 1890s. This particular design was taken from the back of a portrait of the crown prince, Victor Emmanuel III of Savoy, who would later become the king of Italy.
Look inside the post to view the full image in all its glory.
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I had never heard of these until now. Their use is best summed up by an article from 1948:
“Watchpapers were discs that were used by Georgian and Victorian watchmakers, they were used to prevent dust from entering through the keyhole and were put between the watch and the outer case.” Of course they slowly involved into a valuable ad space. Hop inside the post to read more about the history of these and how they were used. It’s actually pretty interesting.
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Adler Turf Cigarette ad (1910) Artist: Julius Klinger, Trumph Chocolate ad (1913) Artist: Julius Gipkens. All images via Susanlenox’s photostream.